About Us

arb limited is fully aware of the fast pace of technological progress. New technologies are changing the world and the translation industry is no exception in having to adapt. AI is already having a significant impact on the world of writing and translation and its influence will grow in the coming years. While AI brings many advantages to the world of translation, such as plagiarism detection, localisation, AI-powered language learning applications, there are also challenges. AI generated content may lack creativity, nuance or cultural understanding. This is precisely where arb has the competitive edge: our experience in international markets has given us a profound understanding of global business communications: while arb paints in oil, AI just produces prints.